Wednesday, August 20, 2008

SBI Life Insurance

Hi folks,
I am not even sure if anyone comes to this blog and really checks it or not.Anyways this is the best place where I feel I can share some views about the current ads that get aired on our beloved idiot boxes.
SBI-LI has come up with a very innovative ad these days.This and the previous banking ad (remember where the kid enters the bank with his parents) are the changing face of the country's biggest bank for sure.The change in strategy can be cleary noted from the way they are marketing themselves.They want to get in to competition with the ICICIs and the HDFCs of the world.
Well,however I hope they come up more interesting ads like this and I am sure this will definitely increase an awarenes about them amongst people.