Hi every one.Have you guys seen the new Asian paints ad where the husband asks his wife to imagine colours?The ad suggests us to paint a portion on our walls and imagine how the colour would look instead of just picturising it.But isn't it that all the painters have been doing all this while???Well and anyways how about the target audience?I mean how many of us paint our houses on our own in India?So the target audience primarily remains the painters,isn't it?And don't they know this technique?There's something going wrong in the ad!!!
Post in if you have the same opinion or a different one so as to justify it.
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dude!!! Indians are best wen it comes to picturising/imagining....
ReplyDeletei wonder whether d theme was to alleviate d role of painters.....n giving more powers to consumers wen it comes to decide upon paints....on a lighter note Indians r westernizing ..n out there everyone paints themselves so can certainly be a transformation which asian paints guys r predicting....haha
People paint their own houses over there as the labour is very expensive.Thats not the case with India nor is it expected in the near future...so I dont think westernizing of Indian audience can be considered over here..Moreover what I want to say is that whats the point in asking people to do what they have been doing already??There's nothing new in that,right?
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